Why we built Recover
The problem with the current market
Recovering failed payments is a solved problem for mid-market SaaS. Churnbuster, Churnkey, and their peers have been doing this well for years. But they start at $249/mo, which prices out the founders who arguably need it most: the $5k-$50k MRR builders who are losing $300-$1,000/month to failed payments right now and don't know it.
We built Recover to change that. One flat price, every feature, no revenue share.
The Recover methodology
Not all failed payments are the same. Our approach starts with classification, then escalates appropriately for each type.
Decline classification
Every failure is categorized as soft (retryable: insufficient funds, processing error, authentication required) or hard (card update required: expired, lost/stolen, account closed). The sequence adapts immediately based on type.
Branded email sequences
Stripe's dunning emails look generic and often land in promotions. Ours use your product name in the subject line, are personalized to each customer, and carry your brand identity. Average open rate: 40%+, vs. ~15% for Stripe native.
Per-customer payment update pages
Each email links to a tokenized, per-customer payment update page. No shared links, no guessing. The page renders with your product branding and creates a Stripe Billing Portal session for secure card updates.
Works alongside Smart Retries
Stripe Smart Retries uses network-level card data only Stripe has. We don't compete with that. We add the communication and update-page layer that Stripe's native tools don't provide, so both systems run in parallel.
Data sources and architecture
Recover is event-driven. We receive Stripe webhook events in real time and process them immediately. There is no batch processing lag: when a payment fails, the first dunning email goes out within minutes of the event. Tokens for payment update pages are generated per-invoice and expire after 7 days.
All data is processed in the United States on Hetzner infrastructure. We do not store card numbers or full payment details. The only customer data we hold is email addresses (for sending the sequence) and the invoice/recovery status (for the dashboard).
The team
Recover is built and operated by Firmhound, a data intelligence company based in the United States. Firmhound builds tools at the intersection of SaaS revenue data and automation: Recover is our revenue recovery product, and the Firmhound data platform serves the private markets intelligence space.
We are engineers and operators who have spent years watching indie founders underinvest in revenue operations because the tools are priced for companies 10x their size. Recover is our answer to that.
Our values
Transparency
No hidden fees. No revenue share. No percentage of what you recover. The price is the price.
Simplicity
One plan. One price. No tiers based on MRR or team size. The whole product is available to every subscriber.
Founder-first
We build for indie founders first. Every feature decision starts with: does this help a solo builder at $10k MRR?